This article explores how to translate your value in a new market and key considerations of where and when to scale for new success.
Entering the U.S. market as an enterprise tech company requires nuanced guidance and multi-faceted representation; Kettering is the expert in international market entry. In this article, we map out the first four strategic steps you need to take — with a particular emphasis on lighthouse clients — partnered with our proven processes for your thriving expansion.
Technology businesses thrive on the edge of change, seeking new terrain and perceiving solutions before
At Kettering, we’ve been working with clients to help pivot their market entry strategy for the current climate. Here are four insights we’ve had…
At Kettering, we pride ourselves on our ability to be the ‘boots on the ground’
While revising your company’s budget, don’t give up your expansion plans just yet. Rather, re-thinking your approach could leave you well placed when the worst of this has passed.
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