With the boon of recent Australian tech successes — which we’ll be highlighting in this article — all tech companies can benefit from an objective mid-year review. Tech firms with an eye on international market expansion opportunities can leverage these insights to better understand where the market meets their company’s brilliance.
This article is the second in a series exploring Kettering International’s sophisticated, evidence-based prospectus on the viability of international market expansion for Australian technology companies in 2023. The success of other Australian companies affirms the market potential for tech enterprises with the right strategy in place to meet the open U.S. market.
Australian Tech Success in the U.S. Market
Let’s look at some real-life examples of companies capitalising on the opportunities inherent in U.S. market expansion to achieve some impressive results.
Sydney-based AssuranceLab’s platform, Pillar, is making the audit process quicker and easier for businesses. In under a year, AssuranceLab has grown its total client base to 15% U.S., outpacing its growth in Australia in 2023. How did they do it? According to their case studies, they made the process “simpler,” “enjoyable,” and “broke it into bite-size pieces,” to accommodate the functionality and the experience of the audit into something that improved client experience. Now their numbers are booming.
Humanitix — an Australian-based ticketing platform that centers donations to childhood education efforts — has found success in the United States. In just 12 months, Humanitix has gone from zero to 2,000 customers. How is a socially conscious ticketing platform increasing customers and sales? The co-founders wanted to diverge from a traditional business path in their own lives so, “like many social entrepreneurs, they looked for industries with inefficiencies that could be disrupted – for good!”
Similarly, Allume Energy’s SolShare is helping to bring affordable rooftop solar to the 15 million apartment renters in the United States. They found a unique niche in the solar market with their mission statement: “For too long residents in multi-tenanted buildings have been left out of the opportunity to take control of their electricity usage through rooftop solar.” By offering Allume’s excellence to a market in need, this Australian-based company has lucratively placed itself in service.
The market outlook for Australian tech in the U.S. translates well to real-world success stories. Case studies are compelling because we can see our own businesses within their stories – and they drive home the reality that understanding the market means seeing beyond profit goals into how meeting customers’ needs becomes part of reciprocal revenue and expansion.
Partnering with Kettering International for Tech Firm Success
Kettering International’s methodology has created a thriving network, an ecosystem, to match up potential clients with potential customers. Kettering understands where to trim for a lean launch and where to double-down and invest in the strategy and cultural foundations to save expenses and expedite market traction. Kettering’s placement provides Australian-based clients with early access to networking in the U.S., helps them secure funding, and gives them in-depth knowledge of the specific industry they are pursuing. You can look on AusTrade for stories and funding, but AusTrade will not sit with you to explain the funding process or how to best align your business — Kettering will.
Many start-ups understand the necessity of “getting in the room” to move their business forward, and the same concept is essential for U.S. market entry. You cannot be seen as an outsider and gain access to bids and contacts. Kettering’s clients have connections introduced for them — getting you “into the room.”
By starting with connections and contacts, Kettering establishes a people-first approach to tech. This is similar to how the most noteworthy Australian-based companies are moving their numbers up through a changing market. AssuranceLab’s platform, Pillar, made sure to disseminate their process at the pace of their users. Humanitix looked at the market as a whole and found a need in alignment with their core values. And Allume leveraged their technology to an overlooked market segment and is now primed to service 15 million homes.
So where does your market advantage cross-point with a service improvement or a client need? Where is your slice of the success pie? If you aren’t sure, it’s time to call Kettering.