Pitfalls of Ignoring Localisation In Global Expansion
Learn how Kettering International supports and educates enterprise tech firms on the potential pitfalls of ignoring localisation in global expansion.
International Market Entry Can Be Better the Second Time Around – Here’s How
Learn how nTrustus pivoted from a U.S. market rollout in the financial sector to achieve new success in regulatory compliance in their Australia home market, positioned for future potential with Kettering International.
How Tech Firms Can Capitalize on Today’s Opportunities for U.S. Market Entry
Learn how tech firms advance U.S. market entry efforts from possibility to prosperity with Kettering International.
Planning to Expand Your Tech Firm to the U.S. Market? Don’t Overlook These Key Considerations
Kettering International provides unique insight into the key in-market considerations that consistently rise to the top in helping businesses achieve maximum success in their international expansion.
Should You Pursue U.S. Market Expansion in a Recession? A Guide for Tech Firms
Learn how strategy, data investigation, and region-based planning can pave the way for recession-resistant U.S. market entry with Kettering International.
Articulating Your Unique Value as a Tech Firm for U.S. Market Expansion
Tech firm expansion in the current U.S. market holds immense opportunity for those that are willing to approach it with an open mind. At Kettering, we offer a clear-eyed vision of how to effectively launch and where to restructure expectations to avoid potential pitfalls. When helping clients map market expansion, we bring vetted business development […]
How to Avoid the Most Common Pitfalls in International Market Entry
Financial resources, although necessary, are only one component of a successful market entry. Kettering helps you understand client concerns with greater precision and success.
Top 3 Assumptions Enterprise Tech Companies Should Rethink Before Entering the U.S. Market
Entering the U.S. market is not the same as opening a branch office. We share the top 3 assumptions tech firms need to evaluate before expanding and how Kettering can help.
Why In-Market Representation is Crucial for Establishing Your Tech Firm in the U.S. Market
Entering the U.S. market needs a personal presence. That in-person representation is what differentiates your tech firm from others and communicates through actions that your company is the one new clients can trust. As we’ll explore in this article, nothing replaces the need for human connection to foster and nurture your business’ growth and expansion. […]
How to Scale Your Enterprise Technology Business for Entry into the U.S. Market
This article explores how to translate your value in a new market and key considerations of where and when to scale for new success.