Tech firm expansion in the current U.S. market holds immense opportunity for those that are willing to approach it with an open mind. At Kettering, we offer a clear-eyed vision of how to effectively launch and where to restructure expectations to avoid potential pitfalls. When helping clients map market expansion, we bring vetted business development […]
Financial resources, although necessary, are only one component of a successful market entry. Kettering helps you understand client concerns with greater precision and success.
Entering the U.S. market is not the same as opening a branch office. We share the top 3 assumptions tech firms need to evaluate before expanding and how Kettering can help.
Entering the U.S. market needs a personal presence. That in-person representation is what differentiates your tech firm from others and communicates through actions that your company is the one new clients can trust. As we’ll explore in this article, nothing replaces the need for human connection to foster and nurture your business’ growth and expansion. […]
This article explores how to translate your value in a new market and key considerations of where and when to scale for new success.
Entering the U.S. market as an enterprise tech company requires nuanced guidance and multi-faceted representation; Kettering is the expert in international market entry. In this article, we map out the first four strategic steps you need to take — with a particular emphasis on lighthouse clients — partnered with our proven processes for your thriving expansion.
Technology businesses thrive on the edge of change, seeking new terrain and perceiving solutions before most can see opportunity. That same foresight is critical in deciding on international market entry. Unstable economic times can provide lucrative intersections with the right geography. For several strategic reasons, shared here and in this series, enterprise tech companies would […]