Achieving Successful U.S. Expansion with an Evidence-Based Approach
Has your Australia-based tech firm set its sights on international expansion? Don’t fall into the trap of judging market entry success by ROI-based metrics alone.
Kettering International steers clients towards an evidence-based approach that:
- Cultivates the mindset for long-term success
- Takes all indicators of success into account
- Showcases the value of localisation and relationship building