Avoid Common Pitfalls During Your U.S. Expansion

How Kettering Helps Your Business Avoid Disaster Scenarios eBook
Kettering International wants to help your Australian-based business avoid the many mistakes other companies have made when entering the U.S. market. 
Leverage Kettering’s expertise to avoid pitfalls like:
  • Ignoring localisation 
  • Lacking market intelligence
  • Mismatching your value proposition to the US market
  • Generalising your brand instead of making it U.S.-specific 


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