Entering a new market – particularly one as diverse as the U.S. – has its challenges, even for tech firms that are well established in European, U.K., or Australian home markets. But with the unique insight of Kettering International’s proven approach, you can learn how to steer clear of the pitfalls that hinder international expansion.
Discover the importance of an international market expansion strategy that:
- Doesn’t make the mistake of assuming all western markets and audiences are the same
- Avoids the missed opportunities that result from a lack of cultural intelligence
- Prioritizes self awareness when it comes the skills you and your team bring to localization
- And more!